Communication & Marketing
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The second training on Communication and Marketing, initially foreseen to be hosted by NICE in Tokyo, Japan, took place online. In face of the declining numbers of volunteers, the training offered a space to build new partnerships, and to develop key competencies in the field of communication, marketing and fundraising. The trainers Giada Martin and Mercy Kubasu led the event.
The training was designed for those workers/volunteers who deal with both communication/marketing and fundraising and want to improve their skills. The main objectives were to:
- Be able to autonomously plan, develop and manage a coherent and effective communication strategy
- Establish a plan to increase the visibility and reputation of the organisation/IVS movement and to attract new volunteers and activists
- Enhance awareness of the importance of strategic and directed communication to specifics target groups and to discriminate the diverse of channels and communication techniques (both online and offline, also including internal communication)
- Learn the basics of fundraising as a tool able to provide a sustainable long-term vision and the organisational sustainability conceived in a holistic view, not just as financial stability
- Learn how to run a successful crowdfunding campaign that can easily capture the attention of a large number of potential donors + the different types of fundraising
For both trainings toolkits were finalised and an online MOOC was created to support the learning process. The MOOC can be found on the CCIVS online learning site:
www.ccivs.org/ilearn and the toolkits of the CCIVS website resources section.
